MW, CWE, Director of Applied Psycho-Sensory Studies

Tim Hanni

As the Director of Applied Psycho-Sensory Studies at COPIA, Tim’s role is focused on understanding how the human brain interprets sensory information and applying these findings to create and improve products, services and education in the areas of wine and food. He is also CEO of the Napa Seasoning Company, producers of Vignon™ Flavor Balancing Seasoning, a product developed from his sensory research. He is one of the first two resident Americans to successfully complete the examination and earn the title Master of Wine, holds the title of Certified Wine Educator from the Society of Wine Educators and is a professionally trained chef. He has been involved with a variety of businesses, foundations, education and research in wine and food related fields for over thirty-five years. Tim also plays guitar in his wife’s band—Kate Hanni and the Toasted Heads.